By integrating near-field communication (NFC) technology, Jellybean is powering next-generation use cases for gaming, Web3 loyalty and engagement: transforming everyday play into interactive, blockchain-powered experiences.
Leveraging Aptos' scalable and low-cost infrastructure, Jellybean is a prime example of how on-chain interactions can create deeper connections, longer retention, and more dynamic engagement for users—all while seamlessly blending the physical and digital worlds.
Under the Hood: Jellybean
Jellybean leverages Aptos to offer a secure, scalable platform that seamlessly bridges physical toys with the digital world, eliminating the need for app downloads and avoiding app store fees.
Users engage through NFC chips to unlock on-chain rewards and receive real-time web app push notifications, enhancing interaction and driving transactions. This blockchain-based web app empowers brands to maintain full control over the customer journey while benefiting from low-cost, high-volume interactions—fostering long-term engagement and deeper brand-to-customer relationships.
As Jellybean™ co-founder and CEO Bart Lipski notes, “The future belongs to those who see the possibilities before they become obvious,” emphasizing how next-generation Web3 gaming and loyalty systems help onboard the next wave of internet users.
Unlocking Digital Rewards IRL
At Aptos Experience, Jellybean hosted an NFC-enabled toy giveaway that saw 175 toys distributed. By scanning the embedded NFC chips, users gained access to a digital platform that merged real-world play with on-chain interactions for an interactive experience.
Day 2 of #AptosExperience was incredible! We were grateful to be part of such an incredible event with the @Aptos team 🙏 Here are some key moments: 1️⃣Our CEO spoke on stage and talked about how our top toy client, Tangle, who has sold 250,000,000+ toys, will be integrating…
Day 2 of #ExperienceAptos = Alpha shared, vibes had, magic made. Cheers to another unforgettable, Seoul-inspiring day with the Aptos community 💙 RUN IT BACK 🎬
Over seven days, the activation significantly outpaced industry standards across both Web2 and Web3 applications with an impressive 50% engagement rate and 44% retention on Day 5. Day 1 of the activation also saw near 100% participation with 171 of 175 users tapping the NFC chip on their toy and entering the app to be awarded.
Overall, Jellybean’s activation underscores the success of combining physical toys with digital rewards via Aptos to maintain user interest and sustain meaningful, long-term engagement from customers.
It was awesome!
Why Jellybean Chose Aptos
The success of Jellybean underscores the benefits of building on Aptos, which offers:
Scalability and efficiency to support high-frequency interactions that are ideal for Jellybean’s gaming and rewards systems.
Low gas fees and fast finality to ensure smooth user experiences and cost-effective scaling.
An innovative tech stack to support the integration of Jellybean’s NFC usage, allowing users to merge physical and digital interactions seamlessly.
Jellybeans' ability to engage users daily through on-chain activities demonstrates the future of interactive digital experiences powered by Aptos. The blockchain’s infrastructure has proven to be robust, scalable, and secure—perfect for merging real-world engagement with decentralized applications.
A New Era for Web3 Loyalty and Engagement
Jellybean™ demonstrates how blockchain technology like Aptos can revive and scale traditional industries like toys. For example, integrating Jellybean’s seamless digital connect technology with deadmau5’s toy line by TOYMAK3RS™ not only ties physical products with digital rewards, but it also unlocks the power of fandom and exclusive experiences to capture user interest and foster loyalty. This approach showcases how music, pop culture and collectibles can drive high retention and engagement, underscoring the potential for widespread Web3 adoption in consumer markets. Iconic brands combined with cutting-edge technology create a compelling use case for the future of entertainment and consumer products.
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They’re HERE!🔥@deadmau5 limited edition plush keychains available NOW on 👉🏼 @mau5hop! mau5hop.com/products/colle… #TOYMAK3RS #deadmau5 #deadmau5toys
As the ecosystem continues to expand and the capabilities of Aptos evolve, so does the ability to support creative, user-first experiences that will drive the next billion users into the blockchain space.
